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Memes Go Better With Coca-Cola?
Campaign Outsider Headscratcher o’ the Day (pat. pending) Via Art Knowledge News (about a 125th anniversary Coca-Cola book): New Illustrated Book Celebrates the World’s Most Iconic Coca Cola NEW YORK,...
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Thumbs Down On E-Reviews?
One of the big benefits of the Internet is its super-sized word of mouth, that vast array of picks ‘n’ pans that cover everything from cars to cardiac surgeons. Word of mouth, testimonials, personal...
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The New York Times, Kindle, And ‘The Paris Wife’
Monday’s New York Times featured this ad for Amazon’s Kindle Paperwhite: Which got the headscratching staff to wondering: What book is that a Prologue to? Answer (via Books Distilled): The Paris...
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Data-Mining Kids: Internet Players Are Agile, Mobile, And Hostile
That’s what legendary Texas Longhorns coach Darrell Royal said he wanted hisplayers to be – except he pronounced it a-gile, mo-bile, and hos-tile. But that’s what the Federal Trade Commission does not...
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Fashion Designers Beware! Amazon Goes Glamazon!
Fashion houses across America are quaking in their Do-Me boots over this two-page ad in Sunday’s New York Times: Apparently it’s not enough that Amazon rules the book, CD, and appliance worlds. Now...
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For All You Know, Facebook Owns Your First-Born Child
The New York Times reports that “despite how much we say we value our privacy — and we do, again and again — we tend to act inconsistently,” which is the Times-nice way of saying stupidly. To half-wit:...
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Whitey Wars In Local Dailies
From our Dueling Excerpts desk For the past three days, the Boston Herald has been excerpting columnist Howie Carr’s new book Rifleman: The Untold Story of Stevie Flemmi, Whitey Bulger’s Partner. (The...
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NYT Book Reviewer Deconstructs Tsarnaev Brothers’ Social Media Narrative
Michiko Kakutani, the New York Times’ intrepid book reviewer, had a front-page piece in Wednesday’s edition detailing the digital doings of Tamerlan and Dzhokhar Tsarnaev. Unraveling Boston Suspects’...
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FTC To Go Negative On Native Advertising?
The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when...
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Ask Dr. Ads: What’s Up With The ‘Reform Government Surveillance’ Ad?
Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, I don’t read the New York Times much (I’m a Washington Post kind of guy), but I happened upon Monday’s edition and...
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Hey, Jeff Bezos: Welcome to the Amazone!
For several months now, online giant Amazon has been leaning on publishing pygmy Hachette in order to exact more, well, tribute for its bookselling. Improbably, Hachette has fought back, taking a...
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Round Midnight at the Global Worldwide Headquarters (Wishbone Ash Rockpalast...
Let’s stipulate (as they say on Law & Order) that Andy Powell of Wishbone Ash was one helluva lead guitarist. Then let’s enjoy this Rockpalast Cologne gig in 1976 (especially Time Was and Blowin’...
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New York Times Goes Native with Russian Nesting Ads
From our State of the Cuisinart Marketing desk As the hardtracking staff noted last year, the New York Times has taken to running print ads promoting the native advertising its T Brand Studio creates...
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WSJ’s Peggy Noodnik Writes Again (Amazon/Big Town Edition)
From our Peggy Noodnik desk Wall Street Journal columnist Peggy Noonan filed a totally clueless piece in yesterday’s edition about Amazon’s folding like origami in the face of predictable opposition to...
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South Boston’s 02210 Lands on Wall Street Journal’s ‘Rich Zips’
For the past several years, the hardworking staff has been largely disoriented by Boston’s Waterfront development. Every time we venture there, it seems three new high-rises have sprung up and three...
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Amazon Delivers News Packages to Compliant Media Outlets
Call it Prime-ing the news pump. In the runup to today’s annual shareholder meeting, Amazon has tried to disinfect its COVID-battered image with a video produced in the form of a news report and...
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